Dragon Rouge

London Dragon Rouge

Disciplines

  • Brand Activation
  • Brand strategy
  • Branding / design
  • Innovation/NPD/Service Design

About

Create Generously:

Creativity is at the heart of what we do, and because we’re guided by our spirit of generosity, we work hand in hand with our clients to build brands that create more. Create generously is our belief system. It’s the spirit, fuel and style we bring to our work. It helps us forge a distinctive character and nurtures an open supportive culture inside.



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Case Studies

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Case Study

Greet hotels brand creation

By Dragon Rouge

Creating an entirely new concept - a circular hotel brand - Greet hotels - based on the principles of the circular economy, for Accor Hotels group.

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Case Study

Coca-Cola Signature Mixers brand creation

By Dragon Rouge

Creating the brand design for Coca-Cola's new Signature Mixers range, bringing mixology to the masses and taking Coca-Cola into the premium cocktails space.

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Case Study

Actimel Fruit & Veg Cultured Shot creation

By Dragon Rouge

Creating the brand and packaging design for Actimel's latest product innovation, its Fruit & Veg Cultured Shot yogurt smoothie shots.

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Case Study

Lumyna brand creation

By Dragon Rouge

Rebranding CM Investment Solutions Limited to Lumyna following acquisition by Generali Group from Bank of America Merrill Lynch - development of strategy, name, and identity.

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Case Study

Kahlúa flavours redesign

By Dragon Rouge

Injecting new life into Kahlúa's portfolio through a revamp of its flavours offer

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Case Study

Voya rebrand and Sea Ór brand creation

By Dragon Rouge

Revamping the core range for VOYA - a luxury spa and skincare brand located on the Atlantic coast of Ireland, and creating the brand for their new supplements range.

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Case Study

PSG rebrand - strategy, identity, experience, retail and merchandising

By Dragon Rouge

Dream bigger - taking PSG from Parisian football club to global experience brand

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Case Study

Organix brand strategy, design, NPD, portfolio strategy and guardianship

By Dragon Rouge

Since 2012, we have been working with Organix to firmly establish their place as leader in the baby and toddler food & snacks category. Our work has involved the development of a new brand strategy, redesign of core Organix & Goodies brands, NPD and portfolio extensions.

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Case Study

A&O brand guardianship - strategy, identity, brand experience, and brand portfolio managment

By Dragon Rouge

Defining A&O's place as the world's most advanced law firm and bringing it to life through brand strategy, brand identity, brand experience, brand tools, multiple sub-brand creation and diversity and inclusion brand.

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Case Study

Macmillan Cancer Support rebrand

By Dragon Rouge

Evolving one of the nation's most loved brands and most important charities - through a new brand strategy, brand identity, brand experience principles.

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Case Study

Oreo/Cadbury Joy Fills brand creation

By Dragon Rouge

Brand creation and distinctive, stand-out pack design for Joy Fills - a new biscuit line launched by Mondelez in the UK in response to consumer demand for a great-tasting, convenient snack.

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Case Study

Universal Music - Spinnup

By Dragon Rouge

A groundbreaking, unique responsive identity for Universal Music Group's innovative discovery and distribution platform for up and coming artists that responds to sound and changes with music being played.

  • Archived Case Studies