Dragon Rouge

London Dragon Rouge


  • Brand Activation
  • Brand strategy
  • Branding / design
  • Innovation/NPD/Service Design


Create Generously:

Creativity is at the heart of what we do, and because we’re guided by our spirit of generosity, we work hand in hand with our clients to build brands that create more. Create generously is our belief system. It’s the spirit, fuel and style we bring to our work. It helps us forge a distinctive character and nurtures an open supportive culture inside.






How your brand can become a sustainability leader

Last month our London CEO Joe Hale spoke on a panel at New Frontiers in Corporate Sustainability Leadership, an event organised by The Carbon Trust and DIT in Düsseldorf, Germany. He answered questions on why sustainability is important to businesses, how to communicate it, and how to become a sustainability leader. Read the interview here https://www.dragonrouge.com/news/brand-can-become-sustainability-leader/


Dragon Rouge London's Executive Creative Director David Beare on nurturing creative talent

Having recently taken over the creative helm at Dragon Rouge’s London office after seven years at the business, David Beare shares valuable insight into leading and nurturing talent. Read the interview at https://www.dba.org.uk/resources/creative-leadership-david-beare/?mc_cid=d01a04ef58&mc_eid=2a3d813e51


The Generation Game

We started defining cohorts and giving labels to generations more than a hundred years ago. With Gen Y, it’s definitely reached an avocado toast-crunching, latte-sipping, stereotyping peak. Now we’ve turned to Gen Z and even Gen Alpha to provide a new wave of opportunity. But is trying to define the attitudes, behaviours and characteristics of a 10 or even 15-year cohort just an exercise in mildly entertaining futility? https://www.dragonrouge.com/news/the-generation-game/


Man, I'm more than a woman

Our Head of Voice Bee Pahnke wrote an article for the Marketing Society, in which she challenges gender targeting and highlights the opportunity for brands to rethink their target audiences.



An interview on Signature Mixers

Our Creative Director Dave Robinson was featured in Design Week to answer some questions about Coca-Cola Signature Mixers!



Talking Taboos

Sex, death & periods: why brands must ditch taboos and embrace bold language. Our Head of Voice Bee Pahnke was featured in The Grocer with this article on taboo topics in the wider world of branding!


Up Close: Making On-Brand Decisions

From the way your employees answer the telephone to deciding what your next big product launch is going to be - Tom Adams, Senior Consultant in our London office, shares some thoughts on the importance of keeping promises, living the brand strategy in the day-to-day and making decisions that are on-brand.

Watch the video - https://youtu.be/9BcybWBQkTo


Up Close: Top Tips for Healthcare brands

In the third of our Up Close thought leadership series, Dragon Rouge London's Executive Director Ant Cox shares some top tips for service brands in the healthcare sector Watch the video: https://www.youtube.com/watch?v=3xDva8po06M


Up Close: The Power of Voice

It's time to talk. Our Head of Voice Bee Pahnke spills the beans on how verbal identity has changed, and what you should be focusing on in the future. It's time to get Up Close. Watch the video: https://www.youtube.com/watch?v=-5r5xKHRCIY


Up Close: The Paradox of Packaging

"Something just comes to you at 2 o'clock in the morning, it's like lightning - it suddenly wakes you up, and you've got it... quick sketch and then back to sleep" - our Creative Director Dave Robinson talks about packaging design, getting to the big idea and how packaging has never been easier, yet never been harder before. Watch the video: https://www.youtube.com/watch?v=_J1l7XHEJyk


Up Close: The Importance of Internal Strategy

Internal strategy is the unloved sibling of the brand world. It's less considered, yet just as important as any external strategy work. Our Associate Director David Partington shares some thoughts on how internal strategy can be used to inspire and motivate your employees. Watch the video: https://www.youtube.com/watch?v=sRvkbr9M4NA


Up Close: The Circular Revolution

It's time for the circular revolution. Our Founder and Chairman Dorothy Mackenzie explains how designing out waste and pollution, keeping products and materials in use, and regenerating natural systems will help us make the shift from a linear economy to a circular one. Watch the video: https://www.youtube.com/watch?v=K7w4nE3vN7s


Up Close: Brand experience

Great brands are built on a combination of promise and proof, in an era wherebrands are defined by what they do and not what they say. Dragon Rouge London's CEO Joe Hale share some thoughts on the importance of brand experience principles for organisations today. Watch the video: https://www.youtube.com/watch?v=IIwun0GBBB4


Keeping up with Gen Z

In the first of our Up Close thought leadership video series, our Associate Director Consumer Brands, Rosie Brodhurst-Hooper shares some thoughts on how brands can prepare for the next generation of consumers. https://youtu.be/2E7zWt1UI8Y


Top Personal Care Trends

The drive towards natural and beauty for the real world - in the second of our Up Close thought leadership series, our Director Insight & Innovation Mitra Powell shares some top trends we're seeing in the personal care sector. https://youtu.be/yBz8URpDGnQ


Views from Dragon Rouge's Ant Cox on the Guardian redesign

The Guardian is a bastion of many values, including fierce, independent journalism and giving the disenfranchised a voice. Yet, says Anthony Cox, the newspaper’s latest rebrand, from blue 2006 Berliner style to monochrome tabloid, hasn’t quite hit the mark.


Branding for Brexit

Insight into Dragon Rouge’s proprietary findings on the implications Brexit holds for brands. A deeper look into the shifting idea of Britain and Britishness and where brands go from here.


Brand disloyalty and career fluidity, Gen Z in focus

Those born between 1995 and 2010 make up a 2.56bn strong population. They will become the movers and shakers of the world. But, according to brand consultancy Dragon Rouge, Gen Z is the first to actively influence preceding generations.