Dragon Rouge

London Dragon Rouge


  • Brand Activation
  • Brand strategy
  • Branding / design
  • Innovation/NPD/Service Design


Create Generously:

Creativity is at the heart of what we do, and because we’re guided by our spirit of generosity, we work hand in hand with our clients to build brands that create more. Create generously is our belief system. It’s the spirit, fuel and style we bring to our work. It helps us forge a distinctive character and nurtures an open supportive culture inside.






Keeping up with Gen Z

In the first of our Up Close thought leadership video series, our Associate Director Consumer Brands, Rosie Brodhurst-Hooper shares some thoughts on how brands can prepare for the next generation of consumers. https://youtu.be/2E7zWt1UI8Y


Top Personal Care Trends

The drive towards natural and beauty for the real world - in the second of our Up Close thought leadership series, our Director Insight & Innovation Mitra Powell shares some top trends we're seeing in the personal care sector. https://youtu.be/yBz8URpDGnQ


Views from Dragon Rouge's Ant Cox on the Guardian redesign

The Guardian is a bastion of many values, including fierce, independent journalism and giving the disenfranchised a voice. Yet, says Anthony Cox, the newspaper’s latest rebrand, from blue 2006 Berliner style to monochrome tabloid, hasn’t quite hit the mark.


Branding for Brexit

Insight into Dragon Rouge’s proprietary findings on the implications Brexit holds for brands. A deeper look into the shifting idea of Britain and Britishness and where brands go from here.


Brand disloyalty and career fluidity, Gen Z in focus

Those born between 1995 and 2010 make up a 2.56bn strong population. They will become the movers and shakers of the world. But, according to brand consultancy Dragon Rouge, Gen Z is the first to actively influence preceding generations.