Supporting gifting for Father's Day
In the run up to Father's Day 2019, Aberlour wanted to support eRetailers by driving traffic around a gifting message.
eight&four developed a social campaign utilising their co-creator network that targeted whisky-loving parents with a message that Aberlour is the perfect gift for Father's Day.
The campaign focused on Facebook and Instagram and was split across two phases; awareness - using dynamically driven video creative and traffic - using link ads and carousel placements.
Efficient audience targeting was achieved to a demographic of male/female 25 to 54s against three audience segments; interest based (whisky lovers, craft interests and distilled drinks), page fan/lookalike, and a retargeting segment based on previous campaigns and consumption of awareness content.
- Increase in CTR YoY at 1.47%
- Decrease in CPC YoY at £0.40
- Over target reach KPI at 5.04m impressions
Aberlour Whisky - Father's Day
As Pernod Ricard's UK social media agency since 2014, we create adhoc seasonal campaigns for key markets. In 2019, we delivered a Father's Day campaign that aimed to drive traffic to eRetailers in the US and Canada markets.