Supporting gifting for Father's Day

In the run up to Father's Day 2019, Aberlour wanted to support eRetailers by driving traffic around a gifting message.

eight&four developed a social campaign utilising their co-creator network that targeted whisky-loving parents with a message that Aberlour is the perfect gift for Father's Day.

The campaign focused on Facebook and Instagram and was split across two phases; awareness - using dynamically driven video creative and traffic - using link ads and carousel placements.

Efficient audience targeting was achieved to a demographic of male/female 25 to 54s against three audience segments; interest based (whisky lovers, craft interests and distilled drinks), page fan/lookalike, and a retargeting segment based on previous campaigns and consumption of awareness content.

61%
Increase in CTR YoY at 1.47%
43%
Decrease in CPC YoY at £0.40
85%
Over target reach KPI at 5.04m impressions

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Aberlour Whisky - Father's Day

As Pernod Ricard's UK social media agency since 2014, we create adhoc seasonal campaigns for key markets. In 2019, we delivered a Father's Day campaign that aimed to drive traffic to eRetailers in the US and Canada markets.

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eight&four

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