Tourism Western Australia: Inspiring friends and families to reunite with loved ones living in Australia

Tourism Western Australia’s first brief to us was to inspire a target audience to visit Perth and explore the rest of Western Australia by booking flights through DialAFlight.

The focus of the campaign was to engage UK audiences that have friends and/or relatives living in Australia, highlighting everything that Western Australia has to offer. While the target audience has strong intent to frequently travel to Australia, there is no simple way to target them. We used an expansive programmatic network to target audiences and high impact creative to build destination awareness and flight availability.

As the DialAFlight website does not offer the ability to convert online, complimentary Facebook activity was used to re-engage audience as they used the platform to connect with friends and family.

Campaign Audience Insights

-      Data signals suggest that those targeted throughout the campaign, would have an average trip duration of 28.7 days

-      The primary audience were those considering solo travel or with one other person.

-      The activity was able to consistently engage with those 35+

6.9M+
Impressions
12K+
Clicks through to DialAFlight
30.8%
Reduction in CPM

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Tourism Western Australia: Inspiring friends and families to reunite with loved ones living in Australia

Tourism Western Australia’s first brief to us was to inspire a target audience to visit Perth and explore the rest of Western Australia by booking flights through DialAFlight.

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