London https://eightandfour.com/


  • Creative production
  • Social
  • Video production


We bring creative and media back together to create ideas that exist outside the siloed approach of traditional agencies – taking ownership of the entire campaign. As one united agency, we work to put audience and brand objectives at the core of our strategy. Without the need to liaise with multiple agencies, we work swiftly and accurately – fine-tuning and reacting in real-time to create campaigns that resonate with your audience.






Why Social Commerce in 2023?

Discovery-led social commerce continues to rise. From clothes to holidays, furniture to cars – online shopping has become a permanent fixture in our lives, with 70% of people preferring to buy online over in-store. This means that it has never been more important for advertisers to focus on a simple, trustworthy and effective consumer journey to grow their business online.


AI x Creative: How Generative Artificial Intelligence Can Support Creativity

As more businesses and organisations explore the vast potential of AI-powered creations, those early adopters with the knowledge to create it will be at an advantage. On the following pages, we’ll look at how viable a tool AI can be for creativity – when harnessed effectively. We’ll explore the a few of the systems at our disposal, weighing up pros and pitfalls, and summarising how they can integrate into the creative process. If you finish reading this with a newfound sense of wonder, then that


What Does Platform Innovation Look Like in 2023?

Social media is ever-changing. While usage keeps growing, trust issues are rising too, and time spent online has plateaued. Younger generations are turning towards communities rather than experts. They’re looking for inspiration over information. To adapt to this new context, platforms are constantly renewing their strategies and investing their efforts into forward-thinking offerings. Let’s take a closer look at the latest innovations on social media in 2023.


The Rise of Dark Messaging

Dark social describes the “invisible” communications that happen through messaging apps, email and SMS, where close-knit privacy is key and brands have minimal visibility.


AI Roadmap

Artificial Intelligence is one of the hottest topics in the marketing world right now, but it’s easy to get lost in the plethora of new features being introduced and tricky to understand where it can add value to your business. Read on as we explore the areas of performance marketing, customer servicing and creativity in more detail to to identify the immediate opportunities your brand can tap into, as well as looking ahead to the future of AI for brands.


If personalisation on social is virtually impossible, should advertisers focus more on creative optimisation?

Everybody knows the average person is bombarded with thousands of ads a day. Reaching the right people in the right place at the right time – and then grabbing their attention – is only half of the job. Let’s take a look at how achievable personalisation is and whether a sophisticated ‘test and learn’ approach of optimisation could be more effective in the quest for social success.


Driving Beta Performance

Before rolling out new formats or features to their users, social platforms carry out alpha and beta tests amongst select groups in order to gauge performance, gather user feedback and iron out any bugs ahead of release. Beta testing will not only equip you with the means of cutting through a cluttered marketplace, but also make you an authority on what works well for that format before it becomes widely accessible – giving you a leg up in driving beta performance.