eight&four

London https://eightandfour.com/

Disciplines

  • Creative production
  • Social
  • Video production

About

We bring creative and media back together to create ideas that exist outside the siloed approach of traditional agencies – taking ownership of the entire campaign. As one united agency, we work to put audience and brand objectives at the core of our strategy. Without the need to liaise with multiple agencies, we work swiftly and accurately – fine-tuning and reacting in real-time to create campaigns that resonate with your audience.



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Insights

Insights

The Rise of Dark Messaging

Dark social describes the “invisible” communications that happen through messaging apps, email and SMS, where close-knit privacy is key and brands have minimal visibility.

Insights

AI Roadmap

Artificial Intelligence is one of the hottest topics in the marketing world right now, but it’s easy to get lost in the plethora of new features being introduced and tricky to understand where it can add value to your business. Read on as we explore the areas of performance marketing, customer servicing and creativity in more detail to to identify the immediate opportunities your brand can tap into, as well as looking ahead to the future of AI for brands.

Insights

If personalisation on social is virtually impossible, should advertisers focus more on creative optimisation?

Everybody knows the average person is bombarded with thousands of ads a day. Reaching the right people in the right place at the right time – and then grabbing their attention – is only half of the job. Let’s take a look at how achievable personalisation is and whether a sophisticated ‘test and learn’ approach of optimisation could be more effective in the quest for social success.

Insights

Driving Beta Performance

Before rolling out new formats or features to their users, social platforms carry out alpha and beta tests amongst select groups in order to gauge performance, gather user feedback and iron out any bugs ahead of release. Beta testing will not only equip you with the means of cutting through a cluttered marketplace, but also make you an authority on what works well for that format before it becomes widely accessible – giving you a leg up in driving beta performance.


Events