Our Contagious Idea
We created a unique consumer, media and influencer experience to launch the new ASK Italian Spring menu. We partnered with cool London florists Rebel Rebel to create an edible bouquet inspired by ingredients found in the new menu. We then took our edible bouquet on a nationwide tour hosting a series of edible bouquet making masterclasses lead by Rebel Rebel.
To kick-off our consumer events we held a special media and influencer preview event, inviting them to our London site to be the first people to experience the class. The subsequent consumer night were held in London (26th), Leeds (27th), Liverpool (28th).
How far did it travelled?
In total x23 media and influencer attended the events, including: Timeout, The Sun Online, Culture Trip, Woman, Pretty 52, Woman, Closer.
So far we have achieved x45 pieces of coverage, including Timeout print and online, and S Mag – titles that over index with our target audience but wouldn’t typically cover ASK Italian.