Brand Fame- Culture Decoded

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About this event

In this webinar we'll explore one of the most fundamental but least understood concepts in marketing effectiveness, fame.

We'll explore why brand fame matters, explain why asking for 'earned media' is no longer enough, offer a new definition for brand fame in hyper-fragmented media landscape and outline how brands create strategies and campaigns to drive brand fame and enter into culture.

**Please note that this is an event exclusively for brand marketers, not agencies or consultancies**

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