FOTW

Hertfordshire

Kit and Kin - Our Mission

New brand positioning bringing to life the company mission

The brief

To increase brand awareness and communicate across social media the purpose behind Kit & Kin to 'create everyday, eco-friendly products for Mother and baby.'

The BIG idea

A deep strategic dive into the audience, brand and products allowed us to position Kit & Kin as a leader in the eco friend mother and baby sector. By telling the story of the products and the impact on the wider world (rainforest, community, food, equipment) we positioned the brand for ‘worldly mothers’ who care about the environment and communities as well as their own babies. Using a combination of live-action and animation we communicated Kit & Kin’s passion for positive change. The video played a central role on e-commerce and social media and were adapted for global rollout.

The response

"Using their highly creative flair and expertise in production to fulfil every aspect of the brief, FOTW delivered effectiveness and relevance across all media channels" Chris Money - Co Founder & MD

The team are fantastic to work with; using their highly creative flair and expertise in production to fulfill every aspect of the brief, delivering effectiveness and relevance across all media channels

Chris Money, Co Founder

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Kit & Kin - Our Mission

A deep strategic dive into the audience, brand and products allowed us to position Kit & Kin as a leader in the eco friend mother and baby sector, by successfully telling the story of the products and the impact on the wider world.

Feel free to get in touch

We'd love to chat

FOTW

01582881144 hello@falloffthewall.com