FOTW

Hertfordshire

Sky Ireland - Ultimate on Demand

Inspiring a disengaged audience with immersive creative

The brief

To make Sky front of mind across TV and social by showcasing the strength of the content and telling people they can now get Netflix on Sky. We were tasked with developing a new response-driven campaign built around the brands statement "The Best TV, all in the one place".

The BIG idea

We leveraged the launch of the final season of Game of Thrones on Sky, alongside Stranger Things on Netflix, to show people how they can have the best of both worlds. Our TV campaign centred around the idea of scrolling through the breadth of entertainment available and immersing people in their favourite shows to ignite anticipation.

The response

“The attach rates exceeded previous targets for this campaign and demonstrated a direct correlation between the creative work and Sky packages sold.Aine Walsh – Senior Campaign Manager

Social showcase

CG breakdown

The attach rates exceeded previous targets for this campaign and demonstrated a direct correlation between the creative work and Sky packages sold.

Aine Walsh , Marketing Controller

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Sky Ireland - Ultimate on Demand

Sky TV with ’Ultimate On Demand’ is the latest package from Sky, offering customers both Netflix and Sky Box Sets all through its Sky Q box. We were tasked with developing a new response-driven campaign built around the brands statement "The Best TV, all in the one place".

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FOTW

01582881144 hello@falloffthewall.com