The home of Elastic Ideas âą
Elastic Ideasâą build Defragmented and Unboring brands making sure they feel native everywhere without losing their soul. Because fragmented brands waste impact. And boring brands have none.
'The Nation's Favourite' a new brand platform celebrating the trust earned through over 60 years of improving British homes.
'Windows. Doors. No Drama.' cuts through the noise with clarity, value and straightforward service, positioning Safestyle as the no-nonsense choice for homeowners who simply want the job done right, at a fair price, without the hassle, confusion or stress.
Marketreach Make it a Reality Champions the power of Door Drops as marketingâs most powerful 'device' as it takes the familiar format of a slick Silicon Valley-style keynote and turns it on its hea advertising/creative
The Fine Print exposes the invisible contract placed on every girl at birth the inequalities, restrictions, and risks they never agreed to. A simple, devastating idea that's impossible to scroll past.
The latest ad from The AA follows two vampires who find themselves in a tense situation in which their convertible breaks down just as the sun begins to rise. This spot builds on the brandâs successful platform, âItâs OK, Iâm with The AAâ.
The AA partnered with the action-packed new cinematic event, Jurassic World Rebirth, timed to coincide with the release of the Universal Pictures and Amblin Entertainment film in UK cinemas. The AAâs campaign uses iconic dinosaurs from Jurassic World Rebirth for OOH.
Brewin Dolphin is a wealth manager providing financial advice and investing. People manage their money in different ways, they're different creatures: some follow the herd; some chop and change with market ups and downs; some seek intelligent, informed, expert advice.
New campaign for online lingerie brand Playful Promises introducing some humour and unexpectedness into a category sorely lacking it.
âSex Never Gets Oldâ features a diverse group of older people, with a range of ethnicities, ages and sexualities, within beautiful, emotional portraits of couples. Through these emotive portraits Replensâą highlights age is no barrier to the enjoyment of intimacy.
Newton, a specialist in the world of responsible and sustainable investing, needed to separate itself from the sea of competitors in this space and their cliched imagery of wind farms and solar panels.
An insight into the making of this stop frame animation film for Childline.
New campaign to promote the Pension Wise service that offers free and impartial government guidance about your personal or workplace pension options.
The driving force of our Nobody Is Normal campaign for Childline is a series of four 6 second films for social platforms tapping into different issues that are worrying young folk.
Buzz Bingo is giving away ÂŁ1 million worth of prizes as part of its Christmas Spinner game. New campaign âGet Ready to Winâ encourages online bingo players to practise their #WinFace in preparation for winning. Digital, TV, Radio.
âNobody is Normalâ has been created for Childline to let young people know that no matter they feel inside, there is always someone they can talk to, and that they are not alone. Childline is here to help anyone under 19 in the UK with any issue theyâre going through.
Launching new product Anusol Wipes using the same highly successful creative platform as the Anusol masterbrand. See case-study here https://bit.ly/33wUmMx
Post lockdown informing the nations bingo players that Buzz Bingo is reopening their clubs. Radio, local, national press and display/ social.
Eschewing the cliches of the sector, this campaign use light hearted humour and memorable animal imagery to reflect the feelings and concerns of potential customers. The campaign is running online, in national press and includes a partnership with The Week.
Acknowledging the difficulties that businesses and individuals have faced over the last few months, this campaign positively positions Close Brothers as the place to go to get your plans back on track. The campaign is running across online and national and local press.
A project raising awareness of the impact lockdown has had on LGBT communities.
A partnership with the US-based LGBTQ+ charity GLAAD and creatives around the world to create a range of cards that addresses the lack of LGBTQ+ representation on greeting cards.
Londoners deserve a better deal on their energy. The Mayor of Londonâs Office is seeking to offer a better deal with the founding of London Power, the new affordable energy company exclusively for Londoners. This is the launch campaign.
Use our Chiltern 'Chickens' (long-term fluent device) in a fun way to encourage people to book with the UK's most trusted train company this Christmas.
A new campaign for Newton Investment Management encapsulating their distinctive approach to ESG investing through the thought 'Purposeful Ownership'.
On 20th September 2019 our agency joined the createandstrike march to fight climate change and we created these posters to put on placards at the event.
Despite the great work that Fearless do, few know about the service. We were tasked with driving awareness & building trust amongst a diverse audience of Notting Hill Carnival goers, primarily youth aged 11â17, who might benefit most from speaking anonymously, without judgement.
Our new 'Thrive' campaign features jump racing legend Sir AP McCoy. McCoy personifies the values of grit, determination and perseverance - the same traits that small businesses need to thrive. The campaign breaks across key key regional publication in SME hotspots around the UK.
Give people reasons and encouragement to roam freely on the Chiltern Railways network this summer.
This campaign highlights the important role the Trustâs canals and rivers play in providing free-to-visit space that are, in most cases, just a short walk from peopleâs homes and offices.
A collaboration with Lives Not Knives to dramatise the fact that - Youâre 3 times more likely to lose your life if you carry a knife. #DontBringMumFlowers this Motherâs Day. @LNKcharity
Tactical campaign around Cheltenham Festival and the Close Brothers Handicap Chase.
2nd ad in our FUEL THEIR WONDER campaign to reassert category leadership. Built around the insight that as a parent, you live and feel every little challenge and triumph of your child.
This campaign has been developed to reassert the brand's category leadership in face of new entrants.
To raise awareness of the 2 in 6 young LGBTQ people who attempt suicide.
Instil Anusol as the nationâs empathetic, authoritative and expert piles treatment.
Get people to roam the Chiltern Railways network this summer. For example, to go to Bicester Villag
Encourage people to roam the Chiltern Railways network this summer.
Position Chiltern Railways as the first choice for a positive travel experience.
Reposition our local waterways as a free and accessible source of wellbeing.
Drive voter registration in run up to next election. Developed with our partners Stack Agency.
Raise awareness of what constitutes Voter Fraud. Developed with our partners Stack Agency.
Integrated campaign driving take-up of the family travelcard offer for the Easter period.
Get people to register to vote by making it seem like a much easier thing to do than people perceive
Content series which celebrates the SMEs that partner with Close Brothers.
Transform a 60-year-old, family-owned estate agency into a modern service-focused property platform
Transform a 60-year-old, family-owned estate agency into a modern service-focused property platform
Our stationery: a good first impression and an expression of our culture.
A new brand identity to capture the spirit of this charity that helps young people break free.
The world's first radio ad recorded on the world's biggest slide.
Retail campaign to promote the 2 for 1 offer on loads of attractions when you go by train.
Channel thinkers & creative minds working in tandem = right message, right place, right time.
A social-first, cliché-free tactical campaign to celebrate singles this Valentine's Day
Reassure small businesses that the support they get from Close Brothers would not waver in these testing times.
Our latest outdoor campaign for Douglas & Gordon, currently running in sites around London.
Our new Close Brothers radio ad, being aired on a variety of regional stations around the UK.
Close Brothers sponsorship video, broadcast at race days around the UK.
A social media campaign to help provide hair and money for wigs to children who suffer from cancer.
Our new TV campaign for the new Oxford to London service from Chiltern Railways went live this week, along with print, DM, digital and social.
We successfully relaunched the Honey Monster earlier this year - with more than just TV. We created online social content, experiential & outdoor
International design brand Hem has launched in the UK during London Design Week supported by a media campaign planned and bought by The Gate.
The Gate experience and expertise in the automotive sector. From Subaru and Daihatsu in London to Volvo and Lexus in Hong Kong and Shanghai.
See how we launched a new airline in Kazakhstan from brief to take-off in only 8 weeks.
This new work is our first since winning the account late last year & marks a significant departure from the previous look and feel for the brand
The ever-popular Underdog and his nemesis make a welcome return with a new focus - the Helpline Service itself coming to Underdogâs rescue.
In the film âMonstercatchâ, the tinkle of new Honey Monster Puffs into a bowl awakens the world of the Honey Monster.
âYouâre the reasonâ is the first advertising campaign for PDSA by The Gate, it was filmed in Sunderland using real PDSA vets and clients.
With the speed & efficiency that characterises our new client Chiltern Railways, weâve launched a campaign for the Birmingham to London service.
We have planned, created & executed a rebrand across all aspects of the business rooted in D&Gâs professionalism, integrity and customer focus.
A major new integrated campaign across specialist and consumer titles, both print and digital for a new fund launch from Aviva Investors.
Harvest Cheweee has returned to TV after a five year break from advertising, as part of a ÂŁ1.1million media investment over the next 12 months.
Celebrating the Tour de France for Estate Agents Douglas & Gordon. The work is part of a broader brand repositioning campaign.
Celebrating Wimbledon for Estate Agents Douglas & Gordon. The work is part of a broader brand repositioning campaign.
'Master the up and down' was inspired by the emotional roller-coaster which spread betters go on when trading.
Our new campaign features Sir Ian McKellan and sees Stonewall adjust its focus to tackle bullying and abusive language of all kinds.
Achieving legal equality is not the end point. Itâs the start point. Until gay people are free from prejudice then Stonewall's work continues.
Rather than just selling eco-benefits, we declared war on all the other toxic cleaners. We created the brand and launched it with this ad.
We wanted to prove that we could generate direct funds online. It's just a pound for each colour and to date we've raised ÂŁ112k.
Our new State Street Global Advisors campaign reminds the market that SPDR ETFs were the "original and best".
A print execution introducing our new Smell Important campaign for Q - the new body spray challenger brand.
Baking with Billington's unrefined sugars gives your cakes, biscuits and puddings a taste so good, that you can't help having a little nibble.
Bring the colour and vibrancy of Africa to the cold winters of Europe introducing Lebara as a cheap provider of calls home for African immigrants
Continuing the 'underdog' theme for NAH, the latest TV ad produced with Aardman introduces Cindy, named by the public in a Facebook competition.
Underdog stands for how consumers feel when it comes to claiming for justice after an accident - the âlittle guyâ up against the 'big guy'.
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