Gravity Thinking

London www.gravitythinking.com

Disciplines

  • Branded content
  • Digital
  • Influencer marketing
  • Social

About

SOCIAL FIRST COMMUNICATIONS
We create ideas that are designed for where audiences are: social. This means that we take a social up rather than advertising down approach. It’s why we used online trolling to launch a new car brand, turned Twitter complaints into gin chat and made the school run into a Facebook mini-series.
CULTURAL CONNECTIVITY
We believe brands should be more like icons than products. Building icons means understanding trends and being immersed in everyday culture. Which is why we’re reading Reddit, not Campaign. It’s why we passed up Cannes for VidCon, and watch YouTube, not the top 10 on AdWeek.



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People


Clients

New Work

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New Work

Hyundai i30N

By Gravity Thinking

How do you review a car that doesn’t like to sit still? Watch Jake Humphrey put i30N to the test.

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New Work

Vitality Life Insurance

By Gravity Thinking

Creating emotional connections that disrupt the usual SADvertising of the life insurance category.

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New Work

PetPlan UK

By Gravity Thinking

Working with PetPlan to identify conversations and trends in social that are relevant to the brand.

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New Work

Hyundai

By Gravity Thinking

Creating snackable content at Christmas in social. All #BrighterDrives lead to the comfort of home.

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New Work

Helen & Douglas House

By Gravity Thinking

Helping drive much-needed donations for Helen & Douglas House hospice for terminally ill children.

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New Work

KONA

By Gravity Thinking

Launching KONA through influencers by owning individuality and addressing negative comments online.

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New Work

Scotts Miracle-Gro

By Gravity Thinking

Not everyone wants to slave away in the garden all day... but we do want everyone to think we did.

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New Work

Black Magic

By Gravity Thinking

Launching a new urban gardening brand through social, using only ambassadors to spread the word.

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New Work

Hyundai Cars

By Gravity Thinking

We challenged one of our dealers to take a slightly different kind of audience through 2 of our cars

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New Work

Hendrick's Gin

By Gravity Thinking

World Cucumber Day is nigh! We take you on a journey of cucumberous enlightenment with P.L.A.N.T

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New Work

Black Magic

By Gravity Thinking

Launching a new urban gardening brand through social, using only ambassadors to spread the word.

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New Work

Hyundai UK

By Gravity Thinking

Our latest influencer campaign designed to help reposition the i10 brand positively with millennials

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New Work

Hyundai

By Gravity Thinking

Inspired by the 2 more minutes of light Jan brings we asked 4 inspiring influencers how they use it.

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New Work

Hyundai

By Gravity Thinking

Jake Humphrey launching the Hyundai IONIQ lighting the way towards the future of electric vehicles.

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New Work

Hyundai Cars

By Gravity Thinking

A selection of 5-6 lifestyle videos highlighting the usefulness of the different Hyundai models

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New Work

Hyundai Cars

By Gravity Thinking

What happened when one of our dealers took a different audience through 4 of our cars? #KidsCarTours

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New Work

Disney

By Gravity Thinking

Always dare to dream big and have the courage to make those dreams come true.

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New Work

Hyundai

By Gravity Thinking

Can you drive a car with the power of positive thought? See how our volunteers fared in the i20.

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New Work

Hendrick's Gin

By Gravity Thinking

An establishment dedicated to solving your transport issues with ingenious ideas, quips & cocktails

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New Work

Glenfiddich UK

By Gravity Thinking

Christmas is a time for tradition and ritual. For some, it’s about doing things a bit differently

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New Work

Hendrick's Gin

By Gravity Thinking

Go on a phonic JOURNEY you will never have previously ENCOUNTERED www.hendricksexcursion.co.uk

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New Work

Glenfiddich

By Gravity Thinking

WHISKY AS YOU’VE NEVER SEEN IT BEFORE When the Science of Cymatics & the Art of Distillation Meet, the Results are Literally Elevating

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New Work

Glenfiddich UK

By Gravity Thinking

We sent Glenfiddich UK Brand Ambassador, Mark Thomson, around the UK in search of the last hour before sunset, the perfect time to enjoy a dram.

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New Work

Allianz Uk

By Gravity Thinking

As #RWC15 approaches we used Allianz's sponsorships to challenge people to join Owen Farell & Lewis Hamilton to pass a ball around the World

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New Work

Grosvenor Casinos

By Gravity Thinking

We used Mark Wright as the personification of the brand to introduce 'The Grosvenor Gent' & amplified it across all GC social & digital channels

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New Work

Allianz Uk

By Gravity Thinking

As a follow up to #schoolrunstories we offered 2 boys the ultimate school run - a rugby hero and the best training session ever at Allianz Park

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New Work

Allianz Uk

By Gravity Thinking

Allianz wanted to help parents show how much their for football practice, dance classes or late night pick-ups are appreciated via their Taxi App

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New Work

Glenfiddich

By Gravity Thinking

We wanted to celebrate Glenfiddich moments by asking people to upload a picture of their favourite Glenfiddich and the story behind them.

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New Work

Glenfiddich

By Gravity Thinking

Christmas is the single biggest sales period for Single Malt Whisky. We wanted Glenfiddich to standout by giving our consumers something personal

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New Work

Grosvenor Casinos

By Gravity Thinking

To promote Grosvenor's Goliath Poker tournament we created a spoof trailer to find our 'Dave's' to pitch their skills against the Poker 'Goliath'

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New Work

Allianz Uk

By Gravity Thinking

As a follow up to #schoolrunstories we created #mycarstory for Allianz focusing on the milestones every person experiences in their car.