Here Be Dragonshttps://www.herebedragons.co/
AWARD WINNING CREATIVE COMMUNICATIONS. WE HELP BRANDS NAVIGATE TO FIND NEW LANDS.
ONE THING IS CERTAIN. CHANGE IS A CONSTANT.
WITH CHANGE COMES THE UNKNOWN, AND GREAT OPPORTUNITIES. THE CHANCE TO EVOLVE, TO INNOVATE, TO SEE OPPORTUNITY WHERE OTHERS FLOUNDER, TO FIND CREATIVITY IN CONSTRAINTS AND TO VALUE FORWARD MOTION OVER STANDING STILL.
TO NAVIGATE AND ACCELERATE BRAVELY THROUGH THESE CHOPPY, UNCHARTED WATERS AND TO DISCOVER BRAVE NEW LANDS.
HERE BE DRAGONS
NAVIGATING WITH BRAVERY
To coincide with the easing of lockdown restrictions across England, we worked with Beavertown Brewery to place signs in parks across the capital to help members of the public adjust to their new found freedoms. Coverage appeared in Metro, Time Out, On in London and Verge.
We were tasked with creating a strategy to connect with UK customers and hero the brands story. We developed a more premium creative look and created bespoke platforms for food and cocktails. Within three months the accounts had 4000 new followers and a 4% engagement increase.
On International Women’s Day, Refuge launched their National Domestic Abuse Helpline campaign in Piccadilly Lights - with the support of high-profile women like Olivia Colman and Lorraine Kelly, who changed their Twitter handles to the helpline number to generate awareness.
To help Beavertown make this year’s Xmas even bigger, we gave fans a chance to win a specially created, larger than life 2-metre long Christmas cracker. Led by social and supported by earned media, the campaign drove huge engagement with one post receiving over 4,000 comments.
On Black Friday giffgaff launched its circular economy for phones with a LADBible/UNILAD partnership that asked consumers to ‘Check Your Drawers’ for old mobile phones that could be refurbished for cash or recycled. It generated coverage across national, online and tech media.
Kopparberg Dark Fruit
To launch Kopparberg Dark Fruit Spiced Rum, London rapper and creative, Kojey Radical, created a limited-edition line of t-shirts inspired by the new drink. Available on Everpress, t-shirt profits went directly to the Music Venue Trust. Featured on LADBible, Guap and Metro.
In lockdown, we created giffgaff academy - a digital hub hosting classes from respected tutors on digital skills such as coding and web development. This secured a plethora of press coverage and naturally acquired followed backlinks to the academy landing page, building SEO.
Mc&T launched Kopparberg Hard Seltzer - a drink that's full of the bold fruit flavours you'd expect from Kopparberg, with just 93 calories per can. The announcement achieved widespread national, consumer and trade coverage, plus social buzz around #summerdelivered.
Inspired by Clap for Carers we created - www.thankyouNHS.online - to display the digital support for NHS staff and carers across the UK who are helping to fight COVID-19. It tracks and aggregates ‘thank yous’ on Twitter and allows users to donate to NHS Charities Together.
The Beavertown virtual 'Cheers' celebrated the end of the first week of COVID-19 self isolation and WFH. Fans were asked to log on with a drink at a specially created online portal to raise a toast with their fellow fans. Seen in LOTI, Time Out/In and Evening Standard Online.
Pure's StreamR Splash is redefining radio in the modern age. Using World Radio Day as our hook, we launched it with a story and a radio day that revealed the extent of loneliness felt by Brits, highlighting the power of the radio and its ability to comfort people.