SOFA SESSIONS #2 – HOW BRANDS CAN HARNESS THE POWER OF INFLUENCERS
Business Objectives
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On 7th May we hosted the Sofa Sessions #2 - this time Gemma Glover, Influencer Strategist at ENGINE, chaired a conversation around how brands are adapting to the new normal and how influencer partnerships can have a positive impact during lockdown. Our expert panel was Eleanor Wilcox, Social Media manager for Next, Beth Atkins, Communications Manager for Clinique & Estee Lauder & Emily Bell, Social Media & Influencer Manager for George at Asda. Watch the webinar here: https://vimeo.com/418138296