![](/application/files/cache/8/d/f/5/5/8df555a5c6c6aa489f3b0eacfb8ec1c6fd78b618.jpeg)
adidas
by IMA
Our latest campaign for JD Williams set out to tackle an important challenge. For too long, society has misrepresented or forgotten women once they reach midlife - they are misunderstood, under-catered for by mainstream retailers and mostly ignored by other brands.
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