![](/application/files/cache/8/d/f/5/5/8df555a5c6c6aa489f3b0eacfb8ec1c6fd78b618.jpeg)
adidas
by IMA
Introducing our latest campaign for Simply Be, Serious About Shape. We're rejecting the industry's toxic body standards by reassuring women that their bodies aren't the problem - badly fitting, unflattering clothes are.
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