ix POV: Google 3rd Party Cookie Phase-out
In an advertising landscape where cookies are crumbling, reliance on first-party data is likely to increase, heightening the importance of collecting it through a value exchange. But what does this mean for your business? Is there cause for concern? And should you start to make changes to the way you operate? iCrossing demystify information shared by Google and contributors to Google Privacy Sandbox and share their collective point of view on what steps you should be taking.