iCrossing

London www.icrossing.com

Disciplines

  • Digital Media Planning and Buying
  • Search
  • Social

About

At iCrossing our ambition is not to just be your agency, but to be a growth partner, creating a long-term and mutually beneficial partnership.

We started life in Brighton as a one of the first search agencies in the UK, since then we became a full service digital marketing agency, and in 2010 iCrossing was acquired by the world’s leading independent publisher, Hearst. Being part of the Hearst family creates a unique proposition; combining deep consumer insight and world-class content creation specialism with digital marketing expertise in strategy, SEO, paid media and data.

The digital landscape has shifted power from brands to connected consumers, allowing new technology and new competitors to emerge quickly, causing disruption for brands. Business as usual may no longer deliver the same results it did last year. Our Change as Usual ethos – a set of behaviours and ways of working - helps our clients navigate this change and grow their business.

Whatever your objective, every campaign starts and ends with the consumer, we believe that better performance is unlocked through better consumer understanding. Our unique audience insight and data, powered by Hearst, sits at the heart of everything we do and influences all the channels plan and buy. Our 5i’s planning process ensures that this insight is connected directly to channel planning and execution.

We have best-in-class expertise and our platform neutral approach means we can objectively select the best solution for our clients. This expertise is consistently recognised; just last year we have won The Drum ‘Best Social’ award, three awards at the ‘UK Biddable media awards’ and we are a seven-time Leader in the Gartner Magic Quadrant for Global Digital Marketing Agencies.



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Insights

Insights

ix POV: Google 3rd Party Cookie Phase-out

In an advertising landscape where cookies are crumbling, reliance on first-party data is likely to increase, heightening the importance of collecting it through a value exchange. But what does this mean for your business? Is there cause for concern? And should you start to make changes to the way you operate? iCrossing demystify information shared by Google and contributors to Google Privacy Sandbox and share their collective point of view on what steps you should be taking.

Insights

Financial Services: 2020 Digital Marketing Focuses

The Financial Services sector has a thin tightrope to walk between marketing investment and pay off. Priorities have rapidly shifted, and financial services brands have been quick to respond – diverting digital marketing resources from acquisition to retention, putting emphasis on existing customers who seek support from their trusted brands. Our digital experts, across data and analytics, paid and earned media, will help make 2020 the year you lay the foundations for long-term growth.


Events