Like any brand, you want to take your audience on a journey – starting at awareness, with quick stops at consideration and conversion, before (hopefully) ending up at loyalty & advocacy. But, as the content landscape continues to grow and production rates speed up, it gets easier for an audience to miss things and for you to lose their attention. There’s a reason why the whole ‘Pics or it didn’t happen’ mentality has been solidly embraced by people, and this extends to brands too.