Keep Up or Get Cancelled? What The Participation Age Means For Brand Purpose
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About this event
Given everything that’s happened, what now for brand purpose? Does it still matter? Must brands take a stand on every cause or can they lead on one? How can you ensure your brand stands up to scrutiny? And if every brand is doing purpose, how can yours do it differently?
Our recent Participation Brand Index study yields new insights about a long-debated topic. The pandemic has put more power in consumer hands than ever, and has made purpose an even greater driver of success. But it has also made the penalties for getting purpose wrong greater than ever.
Join the debate to find the new brand purpose formula powering us towards a bold, exciting future.
Our host and former correspondent of NOWTHIS TV, Sally Turner, joins our Executive Strategy Director, Dipti Bramhandkar and a curated panel of senior marketers across tech, fashion and food, as well as a very special guest from the World Economic Forum.
For more details on panelists visit our page, here.
Speakers
Sally Turner
Co-Founder Empact NewsSally Turner is a Sydney-based digital journalist and co-founder of Empact News. For over ten years, Sally has produced engaging, innovative content, most recently as a supervising producer and correspondent for NowThis in NYC. While there, she developed and launched an original series,
Dipti Bramhandkar
Executive Strategy Director Iris North AmericaDipti has spent the last two incredible decades as an integrated strategist and leader in some of the most well-known agencies in the world working with brands like Burger King, Tylenol, Cadbury Dairy Milk, Virgin Atlantic, Pampers, Jeep, Smirnoff, PayPal, Nestle, and many others. She’s always looking for the next great problem to solve and is motivated by the opportunity to create vibrant, culturally relevant and effective ideas and experiences. Having received her B.A. from Cornell University and M.A. from Cambridge University (both in English Literature), she’s also an award-winning, produced playwright and filmmaker.