As social commerce evolves, platforms are focusing on Direct-In-Platform (DIP) shopping, and retailers should be following suit.The future of ecommerce marketing is in the hands of those who connect the dots and master algorithms.

We’ve seen the rise of online shopping accelerate as a byproduct of the pandemic.According to Accenture, social commerce is expected to grow three times faster than traditional ecommerce and will reach a value of $1.2 trillion by 2025