Leo Burnett

London www.leoburnett.co.uk

About

We are a creative business in service of people.
We believe the thing that defines successful organisations today is their ability to understand people – their wants, needs, frutstrations, hopes and dreams and to ensure we always add value to peoples lives. As Leo himself said back in the '60s: “What’s good for people is good for business”. This has never been truer than it is today. It is our ambition to help brands win in a changing world by ensuring they turn up human. We believe that behind every client problem, there is a human problem so solve. We remain at our heart a business in service of the only thing that matters: people.



Connect


People


Disciplines

  • Advertising/Creative
  • Creative production
  • Digital
  • Integrated marketing

Clients

New Work

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New Work

McDonald's

By Leo Burnett

Building on the success of last year, we are once again getting #ReindeerReady with a film that depicts Father Christmas and his reindeer as they journey around the UK on Christmas Eve

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New Work

Betfair

By Leo Burnett

Betfair are the place to bet for those looking to make the most of their gut instinct and smarts

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New Work

McDonald's

By Leo Burnett

Our newest global campaign for McDonald’s celebrates the highs and lows of being a football fan

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New Work

McDonald's

By Leo Burnett

Viewers are challenged to 'Make a Bold Move' in our new campaign for McDonald's Big Flavour Wraps

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New Work

McDonald's Breakfast

By Leo Burnett

We're celebrating mornings and showing how on some mornings, only a McDonald's breakfast will do.

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New Work

McDonald's

By Leo Burnett

We're brightening up the April showers by turning the McDonald's menu into live weather icons.

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New Work

McDonald's

By Leo Burnett

To celebrate the 50th anniversary of the Big Mac we've created a nostalgic spot for McDonald's.

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New Work

McCafé

By Leo Burnett

Introducing the Flat White to the McCafé range for McDonald's.

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New Work

NSPCC

By Leo Burnett

Encouraging parents to teach their children about sexual abuse and staying safe in a simple way.

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New Work

Special K

By Leo Burnett

Showcasing the nutritional benefits of Special K, helping power women through their day to day lives

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New Work

McDonald's

By Leo Burnett

Our 2017 festive campaign for McDonald's is asking the nation, 'are you #ReindeerReady?'

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New Work

NSPCC

By Leo Burnett

Breaking the silence around the shocking fact that 1 in 20 children experiences sexual abuse.

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New Work

McDonald's

By Leo Burnett

Welcoming back McDonald’s Great Tastes of the World promotion with a comic twist.

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New Work

ghd

By Leo Burnett

Showcasing the infinite styling possibilities that come with the ghd Platinum styler.

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New Work

McDonald's Signature Collection

By Leo Burnett

Promoting McDonald's high-end burger menu, The Signature Collection, with a tongue in cheek twist.

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New Work

Fairy Non-Bio

By Leo Burnett

Fairy Non-Bio is broadening its reach to appeal to anyone with sensitive skin in this new campaign.

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New Work

Co-op Food

By Leo Burnett

Celebrating the supermarket's landmark achievement of making all their fresh meat 100% British.

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New Work

Share Aware

By Leo Burnett

Meet Mia, who needs a bit of hand with some of the more confusing bits of the online world for a kid

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New Work

Kingfisher

By Leo Burnett

Kingfisher's first multi-country advertising campaign, to introduce their new DENIA garden furniture

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New Work

McCafé

By Leo Burnett

'Shops' for McCafé contrasts the complexity and expense of the coffee world with the ease of McCafé.

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New Work

Corn Flakes

By Leo Burnett

Our #myperfectbowl campaign is an invitation for people to celebrate their own Corn Flakes rituals.

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New Work

End Youth Homelessness

By Leo Burnett

An online film to raise awareness of the dilemma faced by 80,000 young people in the UK.

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New Work

McDonald's

By Leo Burnett

A vintage wooden doll comes to life after fearing being left on the shelf for another year.

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New Work

McCafé

By Leo Burnett

The best of South and Central America straight to your hand.

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New Work

Flash

By Leo Burnett

A new campaign for Flash's multi-surface cleaning product with the help of a singing dog and Queen!

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New Work

Galaxy S7

By Leo Burnett

The Galaxy S7 and Galaxy S7 edge aren’t afraid of the dark… even if you still are.

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New Work

McDonald's

By Leo Burnett

For whatever your night holds, McDonald’s are there with over 600 restaurants open 24 hours.

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New Work

Co-operative Food

By Leo Burnett

Discover more this Christmas at your local Co-op.

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New Work

McDonald's

By Leo Burnett

Steve discovers what McDonald's fries are really made from.

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New Work

NSPCC

By Leo Burnett

When a child is free from abuse, they're free to dream again.

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New Work

McDonald's

By Leo Burnett

Despite the grown-up rules of the real world, McDonald’s is a place where kids can just be kids and families can share good times.

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New Work

McDonald's

By Leo Burnett

Our latest campaign shows viewers that McDonald's only use good cuts of beef in their burgers, with nothing added.

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New Work

NSPCC

By Leo Burnett

We tell our children it’s good to share - but online it’s different. Sometimes it can be dangerous. We’re asking parents to be Share Aware.

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New Work

Freeview

By Leo Burnett

This ad focuses on the items left behind after a jumble sale; a motley crew of well-used toys come to life to sing "I Want To Know What Love Is".

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New Work

40th Anniversary

By Leo Burnett

The restaurant chain celebrates 40 years in the UK, we remind people that McDonald’s has been there in the background of many moments in life.

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New Work

Always

By Leo Burnett

Always is rewriting the rules and reclaiming what it means to do things #LikeAGirl. Our campaign is the most viewed viral in P&G's history.

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New Work

McDonald's

By Leo Burnett

See a Big Mac, want a Big Mac. Here's what happened to the people of Central London when the thought of one popped into their heads...

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New Work

Homebase

By Leo Burnett

Our Homebase campaign brings to life the universal truth that your house is not a home until you’ve made it your own.

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New Work

Freeview

By Leo Burnett

We wanted to show that entertainment is even better when it’s free. We unleashed a cat on an unsuspecting budgie but all is not what it seems...

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New Work

Skyscanner

By Leo Burnett

Seeing travel through the eyes of a child, brings to life Skyscanner's belief that travel should be simple, fair, honest and enjoyable.

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New Work

Trust

By Leo Burnett

This campaign reassures parents about the provenance of McDonald’s food and their commitment to sourcing ingredients from British and Irish farms

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New Work

BITC

By Leo Burnett

We created an online film that, for the first time, subverted the 'skip ad' button to show that ex-offenders are often written off by employers.

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New Work

Food

By Leo Burnett

We've flipped this summer food campaign on its head by using a Christmas song as the soundtrack to create interesting juxtapositions throughout.

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New Work

Think!

By Leo Burnett

Our work for Think! Drink Drive saw us use covert tactics to target the notoriously ad-weary, media savvy audience of young males.

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New Work

Peace One Day

By Leo Burnett

We launched [and destroyed] a real 'Missile for Peace', loaded with people's tweeted 'hates' that the world should be rid of.

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New Work

Rice Krispies Squares

By Leo Burnett

Our campaign is based on the contradiction that Rice Krispies Squares aren't even square.

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New Work

Chicken McBites

By Leo Burnett

McDonald's new Chicken McBites - a versatile snack that brings 'bite-sized enjoyment'.

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New Work

Plan

By Leo Burnett

Fighting world poverty, this campaign centres on how educating girls beyond age 12 is key to achieving economic change.