Leo Burnett

London www.leoburnett.co.uk

Disciplines

  • Advertising/Creative
  • Creative production
  • Digital
  • Integrated marketing

About

As Leo himself once said: “At the end of the day, we’re just people talking to people.”

And that sums up how we think. We never forget that on the other side of every screen, watching every ad or reading every tweet are people. Not just pairs of eyes with credit cards. But human beings, who want to be entertained, engaged and listened to.

Which is why we want to make work that connects on a human level. That everyone will love. Proudly populist creative work that makes people smile, laugh, cry and everything in between. Whether that’s through advertising or managing brand partnerships with our Sports + Entertainment team.

But it’s also why we believe in being decent human beings. Either to work with or to work for. Because putting people first is at the heart of everything we do.



Connect


People


Clients

New Work

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New Work

McDonald's

By Leo Burnett

The McSpicy is back for a limited time, so we've invited customers up and down the country to take part in the #McSpicyDebate, and ask the question: how hot is it? The social led campaign also features dynamic OOH and TV activity.

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New Work

McDonald's

By Leo Burnett

Our new campaign focuses on the joyful moments of release when you're invited to have a McDonald's. This first ad of the campaign features nothing but laughter.

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New Work

Vision Express

By Leo Burnett

Our new integrated brand campaign highlights the great value available at Vision Express. We introduce Marvin the Mole, who bags himself a new pair of glasses for just £25, before walking off into the sunset with his family. Marvin has also been introduced online and in store.

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New Work

ŠKODA

By Leo Burnett

Our new integrated campaign for ŠKODA introduces the brand new, all electric ENYAQ iV. The campaign introduce Purr and Grrr, robot twins whose personalities combine to create the perfect electric vehicle.

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New Work

McDonald's

By Leo Burnett

Our new campaign for McDonald's captures the moments when only a McDelivery will do. Our first film, Hungry Eyes, brings to life the anticipation, excitement, jealousy, and pleasure that go hand in hand with a McDelivery. It's accompanied with radio and social activity.

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New Work

Axa

By Leo Burnett

In support of Axa's sponsorship of Liverpool FC, we sent Paddy McGuinness to Anfield to meet the team behind the team, the unsung heroes who make Liverpool a special club. The first of three episodes sees Paddy meet Liverpool superfan Joanne, alongside a special guest.

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New Work

McCafé

By Leo Burnett

McDonald’s coffee is the perfect balance between quality and price. A 99p cup of McCafé coffee with freshly ground Arabica beans and organic milk gives you satisfaction you can’t get anywhere else.

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New Work

Premier Inn

By Leo Burnett

We’ve relaunched the Premier Inn brand with our new positioning of ‘Rest Easy’. Lenny Henry has made a comeback as the voice of Premier Inn’s first TV advert for 3 years, and we rolled out the new positioning across the brand.

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New Work

McDonald's

By Leo Burnett

Our integrated campaign for McDonald’s breakfast captures the moments of joy you can only get when you bite into a Maccers breakfast.

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New Work

McDelivery

By Leo Burnett

Our latest Outdoor work for McDonald’s is a reminder that even when our customers can’t come to us, we’ll still deliver to them. The campaign uses the famous Golden Arches to shine a light on the homes where our customers are still enjoying their McDonald’s favourites.

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New Work

Butlin's

By Leo Burnett

It’s time to say goodbye to the daily grind and head to the home of getting stuck in! There’s no waiting on the sidelines at Butlin’s, where the only option is to jump in feet first. For non-stop fun, day and night, rain or shine… are you ready to Butlin’s?

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New Work

Kellogg's

By Leo Burnett

Our back-to-school spot for Kellogg's follows one boy’s journey from lockdown to the playground.The ad shifts from animation to real life as the boy (in his school uniform) prepares to return to school, reassuring his dad that he’ll be okay as they’ll “still do breakfast”.

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New Work

McDonald's

By Leo Burnett

McDonald’s 2020 Christmas advert, created by Leo Burnett and directed by Againstallodds from Passion Pictures, follows the story of a young boy facing an internal struggle between the child they were, and the teenager they want to be.

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New Work

McDonald's

By Leo Burnett

McDonald’s has launched a new advert reminding customers that you don’t need to spend a lot in order to get, or give, a little moment of joy. The 60 second advert follows the journey of a young boy who receives his first car from his parents on his birthday.

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New Work

McDonald's

By Leo Burnett

This campaign celebrates the the pure excitement felt across the nation as McDonald’s reopens for take-away, Drive-thru and McDelivery, and customers embrace their McDonald’s rituals.

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New Work

McDonald's

By Leo Burnett

Our story follows Ellie and her reindeer friend as they celebrate the festive season. After the pair run out of "reindeer treats", the family set off to McDonald’s to buy more, where we discover Archie was actually the family dog the whole time.

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New Work

McDonald's

By Leo Burnett

Our latest campaign promoting McDelivery tempts people to enjoy McDonald's food from the comfort of their own home.

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New Work

McDonald's

By Leo Burnett

Our latest integrated campaign compares the quality of ingredients you'd find in high-end restaurants and supermarkets with those at McDonald's.

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New Work

McDonald's

By Leo Burnett

Celebrating the launch of McDonald's Spicy Chicken Nuggets, we unveiled a spoof collaboration, aptly named "Spicy X Chicken Nuggets" (or "Schnuggs", for short).

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New Work

Betfair

By Leo Burnett

British acting legend Clive Owen is seen in a series of situations using real-life analogies to help demystify the betting world and explain how bettors have more ways to win on the Betfair Exchange.

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New Work

McDonald's

By Leo Burnett

Celebrating the release of the new Bacon Roll, our new campaign helps to draw consumers' attention to the fact that the new Bacon Roll has been worth the wait, and is primarily focused around the notion of giving in to the uncontrollable 'urge' for bacon.

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New Work

McDonald's

By Leo Burnett

Announcing the return of the eagerly awaited annual Monopoly promotion we created a new finger wiggling campaign to celebrate the joy of peeling

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New Work

McDonald's

By Leo Burnett

The campaign is designed to get the nation talking and engaged in a huge debate over whether a Big Mac with Bacon is still a Big Mac. The TV aims to demonstrate just how divisive adding bacon to a classic can be, showing different pairs and groups hotly debating the topic.

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New Work

McDonald's

By Leo Burnett

Building on the success of last year, we are once again getting #ReindeerReady with a film that depicts Father Christmas and his reindeer as they journey around the UK on Christmas Eve

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New Work

Betfair

By Leo Burnett

Betfair are the place to bet for those looking to make the most of their gut instinct and smarts

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New Work

McDonald's

By Leo Burnett

Our newest global campaign for McDonald’s celebrates the highs and lows of being a football fan

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New Work

McDonald's

By Leo Burnett

Viewers are challenged to 'Make a Bold Move' in our new campaign for McDonald's Big Flavour Wraps

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New Work

McDonald's Breakfast

By Leo Burnett

We're celebrating mornings and showing how on some mornings, only a McDonald's breakfast will do.

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New Work

McDonald's

By Leo Burnett

We're brightening up the April showers by turning the McDonald's menu into live weather icons.

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New Work

McDonald's

By Leo Burnett

To celebrate the 50th anniversary of the Big Mac we've created a nostalgic spot for McDonald's.

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New Work

McCafé

By Leo Burnett

Introducing the Flat White to the McCafé range for McDonald's.

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New Work

NSPCC

By Leo Burnett

Encouraging parents to teach their children about sexual abuse and staying safe in a simple way.

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New Work

Special K

By Leo Burnett

Showcasing the nutritional benefits of Special K, helping power women through their day to day lives

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New Work

McDonald's

By Leo Burnett

Our 2017 festive campaign for McDonald's is asking the nation, 'are you #ReindeerReady?'

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New Work

NSPCC

By Leo Burnett

Breaking the silence around the shocking fact that 1 in 20 children experiences sexual abuse.

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New Work

McDonald's

By Leo Burnett

Welcoming back McDonald’s Great Tastes of the World promotion with a comic twist.

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New Work

ghd

By Leo Burnett

Showcasing the infinite styling possibilities that come with the ghd Platinum styler.

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New Work

McDonald's Signature Collection

By Leo Burnett

Promoting McDonald's high-end burger menu, The Signature Collection, with a tongue in cheek twist.

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New Work

Fairy Non-Bio

By Leo Burnett

Fairy Non-Bio is broadening its reach to appeal to anyone with sensitive skin in this new campaign.

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New Work

Co-op Food

By Leo Burnett

Celebrating the supermarket's landmark achievement of making all their fresh meat 100% British.

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New Work

Share Aware

By Leo Burnett

Meet Mia, who needs a bit of hand with some of the more confusing bits of the online world for a kid

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New Work

Kingfisher

By Leo Burnett

Kingfisher's first multi-country advertising campaign, to introduce their new DENIA garden furniture

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New Work

McCafé

By Leo Burnett

'Shops' for McCafé contrasts the complexity and expense of the coffee world with the ease of McCafé.

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New Work

Corn Flakes

By Leo Burnett

Our #myperfectbowl campaign is an invitation for people to celebrate their own Corn Flakes rituals.

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New Work

End Youth Homelessness

By Leo Burnett

An online film to raise awareness of the dilemma faced by 80,000 young people in the UK.

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New Work

McDonald's

By Leo Burnett

A vintage wooden doll comes to life after fearing being left on the shelf for another year.

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New Work

McCafé

By Leo Burnett

The best of South and Central America straight to your hand.

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New Work

Flash

By Leo Burnett

A new campaign for Flash's multi-surface cleaning product with the help of a singing dog and Queen!

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New Work

Galaxy S7

By Leo Burnett

The Galaxy S7 and Galaxy S7 edge aren’t afraid of the dark… even if you still are.

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New Work

McDonald's

By Leo Burnett

For whatever your night holds, McDonald’s are there with over 600 restaurants open 24 hours.

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New Work

Co-operative Food

By Leo Burnett

Discover more this Christmas at your local Co-op.

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New Work

McDonald's

By Leo Burnett

Steve discovers what McDonald's fries are really made from.

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New Work

NSPCC

By Leo Burnett

When a child is free from abuse, they're free to dream again.

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New Work

McDonald's

By Leo Burnett

Despite the grown-up rules of the real world, McDonald’s is a place where kids can just be kids and families can share good times.

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New Work

McDonald's

By Leo Burnett

Our latest campaign shows viewers that McDonald's only use good cuts of beef in their burgers, with nothing added.

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New Work

NSPCC

By Leo Burnett

We tell our children it’s good to share - but online it’s different. Sometimes it can be dangerous. We’re asking parents to be Share Aware.

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New Work

Freeview

By Leo Burnett

This ad focuses on the items left behind after a jumble sale; a motley crew of well-used toys come to life to sing "I Want To Know What Love Is".

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New Work

40th Anniversary

By Leo Burnett

The restaurant chain celebrates 40 years in the UK, we remind people that McDonald’s has been there in the background of many moments in life.

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New Work

Always

By Leo Burnett

Always is rewriting the rules and reclaiming what it means to do things #LikeAGirl. Our campaign is the most viewed viral in P&G's history.

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New Work

McDonald's

By Leo Burnett

See a Big Mac, want a Big Mac. Here's what happened to the people of Central London when the thought of one popped into their heads...

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New Work

Homebase

By Leo Burnett

Our Homebase campaign brings to life the universal truth that your house is not a home until you’ve made it your own.

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New Work

Freeview

By Leo Burnett

We wanted to show that entertainment is even better when it’s free. We unleashed a cat on an unsuspecting budgie but all is not what it seems...

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New Work

Skyscanner

By Leo Burnett

Seeing travel through the eyes of a child, brings to life Skyscanner's belief that travel should be simple, fair, honest and enjoyable.

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New Work

Trust

By Leo Burnett

This campaign reassures parents about the provenance of McDonald’s food and their commitment to sourcing ingredients from British and Irish farms

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New Work

BITC

By Leo Burnett

We created an online film that, for the first time, subverted the 'skip ad' button to show that ex-offenders are often written off by employers.

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New Work

Food

By Leo Burnett

We've flipped this summer food campaign on its head by using a Christmas song as the soundtrack to create interesting juxtapositions throughout.

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New Work

Think!

By Leo Burnett

Our work for Think! Drink Drive saw us use covert tactics to target the notoriously ad-weary, media savvy audience of young males.

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New Work

Peace One Day

By Leo Burnett

We launched [and destroyed] a real 'Missile for Peace', loaded with people's tweeted 'hates' that the world should be rid of.

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New Work

Rice Krispies Squares

By Leo Burnett

Our campaign is based on the contradiction that Rice Krispies Squares aren't even square.

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New Work

Chicken McBites

By Leo Burnett

McDonald's new Chicken McBites - a versatile snack that brings 'bite-sized enjoyment'.

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New Work

Plan

By Leo Burnett

Fighting world poverty, this campaign centres on how educating girls beyond age 12 is key to achieving economic change.