Nestlé Cereals low HFFS brands including Cheerios, Shredded Wheat and Shreddies
by BD Network
We developed brand name ‘Raws’, created a brand manifesto that gave a big, Swedish ‘shut the fuck up’ to plastic, imagined a bright & playful visual identity and set a tone of voice that doesn’t ‘plastic coat’ the facts. Raws is a new straw brand that definitely doesn’t suck.
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