What did you do to celebrate National Anti Click-Through Rate Day?
The IAB's “Don’t Be A #Clickhead” campaign, aimed at agencies and advertisers who continually look to measure the impact of their advertising activity based on the number clicks delivered. Which, for what it’s worth, has been a long time coming. Here at MC&C we’re huge fans of this campaign. We’ve long been advocates of recommending that campaigns stop using arbitrary metrics such as CTR to measure the effectiveness of a campaign, and have been able to show real business growth as a result.