Baby Boomers: The forgotten generation
Millennials, and everything they stand for, have become the holy grail for marketers. For the last decade or so they have been all over new technology, platforms, fashions and habits, and dominated more marketing plans than every other demographic combined. And yet Baby Boomers - those people born between 1946 and the mid-1960s - have both assets and income, better brand loyalty and more reliable media habits. A marketers dream.