Join Media Bounty’s Harriet Kingaby and Florencia Lujani as they discuss the findings of their major report: ‘Beyond the Climate Bubble’ and explore the impacts for brands with a panel of industry experts.

About the Panelists:

• Seán Boyle - Former Head of Sustainability at Twitter.
• Sebastian Munden - former Chief Executive of Unilever UK and Ireland, Chair of Ad Net 0, and Chair of Wrap (Waste & Resources Action Plan).

Beyond the Climate Bubble Summary:

The growth and survival of a business depends on its ability to grow its market share.

But when it comes to ethical goods and services, current marketing techniques leave little room for expansion.

Far too often, brands fall into the trap of preaching to the choir of climate activists, who are already likely to have these products on their shopping list.

They are the low hanging fruit, the easy targets. But make up a minute 14% of the UK population, and there’s high competition for their spend.

If you want to see real growth, it’s time to look elsewhere.

Enter The Persuadables. The majority of consumers that, whilst believing in climate change, are yet to make the step to buying sustainable products.

Our team set out on a major research project across the UK to uncover the insights needed to understand and connect with them. We’ve translated this wealth of insights into 10 simple marketing strategies to help brands expand the market for ethical goods and services.

From cracking cultural codes to finding trusted messengers: these vital strategies are key to generating sales and making sustainable purchasing mainstream.

You can read the report here.