Western Union x Next Best Decisioning
The Challenge
Money transfer is being transformed by technology. The digitisation of money has lowered barriers-to-entry and created an increasingly crowded and competitive space.
After decades of being the market leader WU faces a growing challenge from well-funded fintech innovators, all competing to carve out a chunk of the rapidly growing market for digital money transfer.
The Solution
Mediahub spent 18 months developing Next Best Decisioning, a data-fuelled investment optimiser using econometric modelling to power real-time budget allocation across 90 countries and 6 media channels – a portfolio of 540 ‘cells,’ where each cell displays a uniquely-shaped diminishing returns curve.
NBD predicts the shape of each curve in the portfolio relative to all other curves, simultaneously, and makes ‘next-best’ investment decisions, allocating budget to the most incrementally efficient cells across the portfolio.
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Western Union x Next Best Decisioning
Mediahub spent 18 months developing Next Best Decisioning, a data-fuelled investment optimiser using econometric modelling to power real-time budget allocation across 90 countries and 6 media channels
