Bookmaker William Hill wanted to take a fresh approach to the issue of problem gambling. For them, small print at the bottom of an advert or a policy in the corner of a website wasn’t good enough. 

They needed a campaign that would stand out and address the issue head on.

We had to bring gambling to the fore. Our new visual identity and ‘Nobody Harmed’ campaign included photography, infographics, graphics and film. 

Each element avoids industry cliché, laying bare the stark facts – and faces – of gambling. We used real people both inside and outside the industry to portray the impact of gambling.


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Nobody Harmed

William Hill wanted to take a fresh approach to the issue of problem gambling. For them, small print at the bottom of an advert or a policy in the corner of a website wasn’t good enough. They needed a campaign that would stand out and address the issue head-on.

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MerchantCantos

+44 20 7242 1336 cmercer@merchantcantos.com