MSL

London

Connecting brands with influencers

BEAUTY BAY

Beauty Bay, Europe’s largest online beauty retailer, encourages consumers to think about, discover and shop for their 'must have' beauty products a little differently. Our task was to drive awareness of Beauty Bay through a journey of discovery, exploring beauty's best kept secrets.

MSL created The Beauty Bay Carnival – an immersive pop-up event enabling influencers to discover the extraordinary. Hosted by icons Jeffree Star, Patrick Starr, Manny MUA and Jen Gerard, they showed off their beauty hacks, tips and tricks.



#BBCarnival offered ‘Instagrammable’ experiences at every turn – a ‘selfie’ room of mirrors, the eyeshadow ‘colour wheel of fortune’ and bespoke beauty tarot readings. A Snapchat Geofilter, GIF booth and Instagram Vending Machine helped generate even more social conversations. 


 

119

Influencer attendees

 

750+

Pieces of social media content

 

16.7M

Total reach

 

9,085

Instagram followers (5% increase)


4M+

Snapchat Geofilter views


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MSL

020 3219 8700 hello@mslgroup.com