MullenLowe Group



  • Advertising/Creative
  • Brand strategy
  • CRM/Customer engagement
  • Integrated marketing
  • Media planning & buying


We think like challengers.
Whether it's shifting perceptions or changing people's behaviour, our start-point is to challenge what has gone before.
And because our 'hyperbundled' approach means we gather our specialists from across the marketing disciplines around one problem, we generate more rounded answers. Answers that are applicable to the whole customer journey.



Case Studies

Read more
Case Study

Etihad Guest - Travel for Good

By MullenLowe Group

This case study shows how timing, engaging creative and a frictionless mechanic created the conditions for people to become actively engaged and place value on their airmiles that ultimately changed lives.

Read more
Case Study

Gordon's Gin - #yaydelay

By MullenLowe Group

#Yaydelay is a data-driven rush hour activation that turns ‘delays’ into ‘yays’ with free G&Ts. Combining train delay data with locational data, we targeted commuters who were delayed & served dynamic discounting via a digital coupon to be redeemed in a nearby bar.

Read more
Case Study

Life feel's better when you have a plan

By MullenLowe Group

Relaunching a brand, reclaiming category leadership.

  • Archived Case Studies