ODD is a creative agency on a mission to build the world’s most desirable brands.
Why? Because over the next ten years, many of the brands we know today will cease to exist - only the most desirable will survive.
Founded in 2004 by Simon Glover and Nick Stickland, the agency specialises in the fashion and lifestyle space, through its mini-network of offices in London, New York and Sydney.
ODD prides itself on creating lifestyles, not campaigns - because the most desirable brands are part of people's everyday lives.
Over the last 15 years, ODD has delivered desirability and effectiveness for some the world's best-loved brands, including Dr. Martens, Eastpak, F&F, Primark, Mr Porter, Benefit Cosmetics and Levi Strauss, with a number of awards along the way, from the likes of Campaign Big, MAA, Drapers and DADI.