ODD London

London www.oddlondon.com

Disciplines

  • Advertising/Creative
  • Brand strategy
  • Social

About

ODD is a creative agency on a mission to build the world’s most desirable brands.

Why? Because over the next ten years, many of the brands we know today will cease to exist - only the most desirable will survive.

Founded in 2004 by Simon Glover and Nick Stickland, the agency specialises in the fashion and lifestyle space, through its mini-network of offices in London, New York and Sydney.

ODD prides itself on creating lifestyles, not campaigns - because the most desirable brands are part of people's everyday lives.

Over the last 15 years, ODD has delivered desirability and effectiveness for some the world's best-loved brands, including Dr. Martens, Eastpak, F&F, Primark, Mr Porter, Benefit Cosmetics and Levi Strauss, with a number of awards along the way, from the likes of Campaign Big, MAA, Drapers and DADI.



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Clients

New Work

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New Work

M&S Fashion and Home

By ODD London

Whilst not originally planned, the 'Go Pyjamas' advert was created following the great customer and colleague response in consumer testing to 'Go Jumpers'. The advert follows the same simple premise with the whole family having some fun and jumping around in festive pjs.

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New Work

M&S Clothing and Home

By ODD London

M&S unveils its #GoJumper Christmas advert with stylish and great value knitwear as the star. Backed to the iconic Jump Around by House of Pain the feel-good, dance-filled campaign celebrates the glorious madness of Christmas reflecting M&S's strategy to broaden family appeal.

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New Work

JACAMO

By ODD London

Menswear retailer Jacamo reveals its Winter ’19 campaign this week, championing values that make ‘the true measure of a man’, an important directional shift for the brand and wider cultural conversation.

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New Work

F&F

By ODD London

Our latest campaign for F&F is a tongue-in-cheek take on the traditional high fashion shoot. Juxtaposing everyday convenience items and eye-grabbing price points with an elevated aesthetic, it reinforces F&F's shoppers commitment to value and quality for Autumn/Winter 19.

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New Work

Marks & Spencer

By ODD London

For AW19, we helped M&S lead a rallying cry that everyone deserves good style. Shot by acclaimed photographer Sean Thomas and featuring a diverse cast of brilliant women, it elevates the importance of everyday style and places M&S firmly at the heart of the nation’s wardrobes.

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New Work

Seafolly

By ODD London

Global lifestyle repositioning of Australia's #1 swimwear brand. Grounded in the belief that summer is more than just a season, time or place - our campaign shows how it's a way of living lighter and brighter and empowers women around the world to be confident in their own skin.