ODD London

London www.oddlondon.com


  • Advertising/Creative
  • Brand strategy
  • Social


ODD is a creative agency on a mission to build the world’s most desirable brands.

Why? Because over the next ten years, many of the brands we know today will cease to exist - only the most desirable will survive.

Founded in 2004 by Simon Glover and Nick Stickland, the agency specialises in the fashion and lifestyle space, through its mini-network of offices in London, New York and Sydney.

ODD prides itself on creating lifestyles, not campaigns - because the most desirable brands are part of people's everyday lives.

Over the last 15 years, ODD has delivered desirability and effectiveness for some the world's best-loved brands, including Dr. Martens, Eastpak, F&F, Primark, Mr Porter, Benefit Cosmetics and Levi Strauss, with a number of awards along the way, from the likes of Campaign Big, MAA, Drapers and DADI.




Case Studies

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Case Study

Putting Fashion Back in the Supermarket

By ODD London

Strategic and creative repositioning to deliver the highest recall in F&F's history.

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Case Study

Taking Australia's Number #1 Global

By ODD London

Repositioning Australia's leading swimwear retailer for its next chapter as a global lifestyle brand.

  • Archived Case Studies