Modest Fashion: The Industry's Best Kept Secret


Modest Fashion is a billion-dollar industry & one of fashion's fastest growing sectors, yet it still eludes the attention of many of fashion's mainstream players. Our study uncovers the lifestyles of British Muslims, how they shop, & why misconceptions have lead to 86% of them feeling ignored by high-street brands. It delves into why they spend 16% more on clothing than the average British woman, & reveals how brands can connect with this growing demographic in an authentic and informed way.