Ogilvy UK

London www.ogilvy.co.uk


  • Advertising/Creative
  • Brand strategy
  • Branding / design
  • CRM/Customer engagement
  • Customer experience
  • Digital
  • Experiential marketing
  • Influencer marketing
  • Integrated marketing
  • Public relations (PR)
  • Social


Ogilvy has been producing iconic, culture-changing marketing campaigns since the day its founder David Ogilvy opened up shop in 1948. Today, Ogilvy is an award-winning integrated creative network that makes brands matter for Fortune Global 500 companies as well as local businesses across 132 offices in 83 countries. The company creates experiences, design and communications that shape every aspect of a brand’s needs through six core capabilities: Brand Strategy, Advertising, Customer Engagement and Commerce, PR and Influence, Digital Transformation, and Partnerships. The company also provides a comprehensive range of services around business to business marketing and services, management consulting, brand identity, analytics and research capabilities, multicultural marketing and behavioural change. Ogilvy is a WPP company (NASDAQ: WWPGY).






Influencing our new reality

In a time where consumers have been confined to their homes, and social contact has been limited; influence has been pulling to the forefront of our increasingly virtual reality. Throughout this paper, we will unpack the evolution of influencer marketing during the COVID-19 crisis. We will outline key trends that are beginning to emerge and give your brand the tools you need to inform your brand strategies moving forward.


The Future of the CMO: Certain Death or Rebirth

Paul English, Consulting Principal, Digital Transformation at Ogilvy talks about today's role of CMOs and how they have the ability to truly transform an organisation.


Up Close with Ogilvy for #IWD2019

This year, Ogilvy’s global theme of International Women’s Day is #IWannaDiscuss, repurposing the #IWD acronym to start discussions within our global network about the themes of the day: inclusion, partnership and diversity.


Time to Return to Marketing Fundamentals?

James Myers, Head of Strategy (B2B) at Ogilvy UK, discusses marketing fundamentals.


As Planners, We Should Be Better Ancestors

Ogilvy UK's Head of Strategy, Communications, Gen Kobayashi, outlines his five tips for planners who want to run a department.


Digital and Social Trends for 2019

What trends and developments can we expect to see in digital and social media this year? We catch up with Jai Kotecha, Ogilvy UK Managing Partner & Global WPP Lead, to find out his predictions, which include greater opportunities for brand engagement, developments in AR and VR, and cracks in the Fakefluencer bubble.


The New Normal is No Normal

Ogilvy Pride has a mission of promoting diversity and inclusivity of the wider LGBTQ community. Our recent study looked at how younger audiences feel about gender identity and diversity, and what we, as communication experts, can do to help rewrite the script for LGBTQ acceptance and make it normal.