How to promote your mass participation event


Last month we celebrated a decade of working together with the Royal Parks Half - London. Over the last 10 years, we have successfully positioned the race as London’s most iconic half marathon, as well as engaging with key stakeholders to ensure that the race continues to be celebrated for its charity and sustainability credentials.

Reflecting on the long-term partnership, we share our top tips to consider when looking to drive widespread exposure of an upcoming mass participation event.