We’re a combination of Story tellers and Systems thinkers. We deliver creative solutions in a simple and integrated fashion by applying a human centric design approach to the challenges we take on.
In taking a human centric design approach to briefs, understanding and Empathising with our audience helps us find the heartbeat of a brand and gives it an emotional purpose, be it for an individual, a community, a business.
We must also empathise with our client partners and understand what is keeping them up at night and capture this in the brief. And finally we must empathise with our colleagues - we are a new multi-disciplined team and who until know have worked in different ways, use different language and deliver different work - it’s important we appreciate and learn from each other to deliver the new Publicis•Poke proposition.
We look at every problem with optimism and opportunism, seeing technology as the link between people’s needs and desires. If the right story or experience doesn’t exist yet, we invent it.
In the world of abundant intelligence and overwhelming amounts of audience data, the value of doing and making an evidence driven decision (Action) intensifies. Truly engaging in the consumers’ reality is the difference between success and failure.
Investec Asset Management unveil a global re-launch as Ninety One. The brand's new identity and proposition pays homage to the firm’s heritage of being ‘Out of the ordinary’ while at the same time creating a differentiated brand, built to thrive in an ever-changing world.
Coinciding with the launch of the final series, the six installations immortalise key scenes from the hit TV show, such as battles, dragons, white walkers and matrimonial massacres. They will appear in locations around Belfast, creating a new "fan trail" or pilgrimage for devotee
Created by Publicis London, the out-of-home executions feature tweets from motorists who have become foul-mouthed with rage over the new system, in which vehicles that do not meet stringent emissions standards must pay a £12.50 charge to drive in central London.