RAPP

London http://www.rapp.com

About

The balance of power has shifted: Customers have more control than ever. We’ve reflected that change by flipping CRM to CMR which means brands have to work harder to have a place in customers' lives. And we mean real people’s lives. So first-person data is key to understanding! And if we understand them, we can stop marketing at them and start mattering to them. So, to be sure we are adding real, desirable value to peoples' lives, we need to get two things into balance: Precision & Empathy – to appeal to the head and the heart. With this balance, we can add value to people’s lives and in turn add value to our client’s business.



Connect


People


Disciplines

  • CRM/Customer engagement
  • Media planning & buying
  • Social

Clients

New Work

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New Work

Virgin Media

By RAPP

Giving fans the best seat in the house with unparalleled red-carpet access.

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New Work

PayPal UK

By RAPP

Why two-man tent when you can teepee? We're making the moments together, matter.

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New Work

Virgin Media

By RAPP

A Corgi with a GoPro strapped to it, steals the show for Netflix & creates a huge buzz on Twitter.

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New Work

Mercedes-Benz

By RAPP

Data operations, campaign set up, deployment, strategy, insight, reporting, development & testing.

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New Work

Marketing Manchester, VisitBritain and Virgin Atlantic

By RAPP

Online, OOH & PR stunts. Promoting Manchester to US travellers’ using Virgin Atlantic’s new routes.

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New Work

Virgin Media

By RAPP

CRM, creative, tech. solutions & proposition development & customer acquisition including analysis.

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New Work

Krispy Kreme

By RAPP

CRM & Digital delivering strategies, comms & existing loyalty programme (Friends of Krispy Kreme).

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New Work

L'Oréal

By RAPP

CRM hub for 27 brands, 80+ campaigns a month & Club Matrix, a platform for distributors & salons.

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New Work

heist

By RAPP

Media, creative & social. Including new website, new product packaging & promotional material.