Tasked with driving consideration amongst young parents for snack brand Pom-Bear is not without its challenges. Many parents remember having the bear shaped crisps themselves but, in a world full of do’s and don’ts when it comes to feeding your kids, it can become overwhelming on what is right and wrong.
Nutrition isn’t the only thing that can confuse parents – Keeping up with the Kardashians -or the mums at the school gates - is a real anxiety. Especially when it comes to organising cost effective, yet fun, birthday parties.
We set out Pom-Bear to become the non-judgemental, straight talking, yet supportive, brand that can help mums and dads navigate their way through parenthood and all the social pressures on the way.
Working with Queen of the Jungle, and mum of two, Jacqueline Osbourne, we scripted and directed a light-hearted and fun piece of content showing her take on gold star worthy challenges to create a birthday party with a Pom-Bear difference – giving hints and tips on how to throw a celeb worthy party without having to pay showbiz prices.
The video content was hosted on Jacqueline’s IGTV and to date has seen a great rate of organic views – 500k and rising – plus 154 comments.
- 500k organic video views
- 154 comments
- Increased penetration for Pom-Bear amongst young families over campaign period
Driving 500k organic views to Pom-Bear content
Many parents remember having the bear shaped crisps themselves but, in a world full of do’s and don’ts when it comes to feeding your kids, it can become overwhelming on what is right and wrong.