Siegel+Gale Ltd.

London Siegel+Gale Ltd.

Disciplines

  • Brand strategy
  • Branding / design
  • Research

About

We are the simplicity company - a global brand strategy, design and experience firm that collaborates across seven offices around the world. We have been leading brand programmes for the biggest and most exciting brands for fifty years through our capabilities in research, strategy, design naming, employee engagement, communication, and implementation.

We believe that by embracing simplicity, brands are able to evolve through a clear understanding of who they are to drive results for their business, their employees and their customers.



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People


Clients

New Work

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New Work

Tugende

By Siegel+Gale Ltd.

Based in Uganda, social enterprise Tugende uses asset finance and technology to help over 30,000 MNMEs and individuals increase their economic trajectory. We updated the brand across every touchpoint to support its growth ambitions into new countries and asset opportunities.

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New Work

Bristol Myers Squibb

By Siegel+Gale Ltd.

With a major acquisition, one of the biggest deals ever in the pharmaceutical space, Bristol Myers Squibb, a global healthcare firm founded in 1887, realised the need for a new identity and voice to symbolise a new era as a diversified specialty biopharma leader.

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New Work

Centrient

By Siegel+Gale Ltd.

DSM Sinochem Pharmaceuticals was spun-off in 2018. Now under new ownership, it needed a new name and identity to stand alone and support its global growth plans in Asia and South America while maintaining the prestige of this 100 year old company.

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New Work

Kearney

By Siegel+Gale Ltd.

Kearney first approached us to help clarify its market position. What started as a clarification of its story turned into a broader initiative that impacts almost every aspect of the firm; from look and feel to how they attract new recruits, and even to how clients work together.

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New Work

Cloudreach

By Siegel+Gale Ltd.

Since 2009, Cloudreach expanded its global footprint to become one of the largest cloud-native service providers in the world. Siegel+Gale was tasked with assisting in a rebrand by developing a new strategic positioning and visual identity to reflect the evolution of Cloudreach.

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New Work

Birchbox

By Siegel+Gale Ltd.

Positioning Birchbox for success globally with an aesthetic that celebrates what beauty really is.

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New Work

Andrews

By Siegel+Gale Ltd.

A new purpose, story and transformative visual identity to position Andrews for a new era.