To conceive, design and produce the opening credits and Visual Identity for Guy Ritchie's movie King Arthur.
One of the biggest challenges was that we arrived late to the party. At the point we were introduced to the process an interim identity and set of titles had been in circulation for some time and with this comes a familiarity. It also meant that we had little time to turn the project around.
Further to this, a big part of the opening sequence had actually been shot, meaning our titles would have to, in part, work as supers over picture. This removed a degree of control.
The bigger challenges were to follow since the movie was to be shown in 3D meaning added complexity and time in the rendering process.
The concept was fairly straight forward, with the visuals playing on the forging of hot metals and the King Arthur logo itself was designed to incorporate the sword.
The visuals relied on heavy 3D and authentic texturing while fonts were ultimately crafted to fit into a highly restrictive framework.
Warner Bros - King Arthur opening credits
Based on the script and concept of the movie we conceived, designed and produced the opening credits for the King Arthur: Legend of the Sword movie for director Guy Ritchie. Creative was brought to life, partnering with our good friends at Mainframe.