Southpaw

Tunbridge Wells www.southpawagency.com

Disciplines

  • Advertising/Creative
  • Brand strategy
  • Integrated marketing

About

We’ll fight your corner! A strategic creative agency for challenger brands that want to punch above their weight. Fiercely Integrated.



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BITE Articles

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Voices

Inclusive and Flexible Aren’t Buzzwords: It’s How We Work

Claire Lambell, Deputy MD, Southpaw outlines the importance of inclusion and ensuring employees can bring their full selves to work

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Trend

Why Sanctuary Spa and Southpaw are democratising self-care

‘This Counts’, a joyous new campaign for Sanctuary Spa, underlines that self-care is a necessity not a luxury.

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Trend

In the sparring match between logic and gut, brands should be aiming for a draw

The long and the short of it is smart marketers need a mixture of long and short term strategies to thrive.

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Thought Leadership

Steady nerves & cool heads in the time of COVID-19

Southpaw’s Zoom panel explored why adopting the mantra of ‘Keep Calm & Brand Build’ will ensure your brand thrives in a crisis

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Trend

Out of touch: How to make emotional connections in the time of COVID-19

Tom Poynter, MD of Southpaw on how brands can assert themselves thoughtfully and with relevance, using digital means, to support and emotionally connect with people in lockdown.

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Trend

Why body honesty could be the next step for the body positivity movement

Southpaw’s Niki Macartney examines a shifting body positivity ideal, exploring both our physical health and mental wellbeing. Does what’s happening on the inside count for anything in 2020?

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BITE Focus

Royal Tunbridge Wells

As the agency prepares to turn 50 next year, Southpaw's MD Tom Poynter highlights the creative culture of one of England's best loved spa towns.

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Thought Leadership

The conscious consumer shall inherit the Earth: Is your brand ready?

Have you met the ‘Conscious Consumer’? They’re demanding that brands show us they care about the planet and demonstrate it single-mindedly.

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Thought Leadership

ASA gender stereotyping: No smoke without fire

The message to take away from this week is not about whether the ASA’s gender equality rules are right, or indeed if they have gone overboard in applying them. This is about forcing equality, or lack thereof, to the top of the agenda.

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Hot Pick

How ghd changed the narrative for women who've survived breast cancer

Telling these women’s stories alongside that of the tattoo artist helping to empower them, helps to raise awareness of what it means to be a survivor of cancer.