Setting the wheels in motion for a successful launch.
Polestar, the new electric performance brand, launches its second model, Polestar 2, in the UK in June 2020. To drive awareness, consideration and pre-orders, Polestar 2 took to the roads throughout summer 2019. Creating a unique space inspired by the car’s ground-breaking innovation and design, we gave car lovers, influencers and the press a hands-on experience. And, followed the car to Goodwood Festival of Speed and city centres across the UK. OOH advertising drove awareness and attendance whilst real-time content captured at these events grew the conversation.
The campaign exceeded expectations achieving over 800,000 website visits (127% of target) and over 200,000 configurations (228% of target) setting the wheels in motion for a successful 2020 launch.
- of target website visits
- of target configurations
Polestar – 2 on tour
Setting the wheels in motion for the successful UK launch of the Polestar 2. Driving awareness, consideration and pre-orders, Polestar 2 took to the roads in a series of events supported by OOH advertising with real-time content captured to grow the conversation.