Life isn't too short after all

Business Objectives


Marketers have an important role to play supporting businesses and brands to ensure they are contextually aligned to an ageing society. Professor Andrew Scott, co-author of The 100-Year Life, joined Speed Communications and panellists for a thought-provoking and insightful talk at the Wellcome Collection. Discussion circled a key question: if we are living longer, what does this mean for our finances, career, education and relationships and how will this impact on brands and businesses?