Life isn't too short after all

Business Objectives


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Marketers have an important role to play supporting businesses and brands to ensure they are contextually aligned to an ageing society. Professor Andrew Scott, co-author of The 100-Year Life, joined Speed Communications and panellists for a thought-provoking and insightful talk at the Wellcome Collection. Discussion circled a key question: if we are living longer, what does this mean for our finances, career, education and relationships and how will this impact on brands and businesses?