Splendid CommsSplendid Comms
It used to be that a loud voice and a decent ad spend was all you needed to get your message across. In today’s fragmented world, to project a consistent message we need brand stories strong enough to remain intact wherever they are told and shared. At Splendid we call our approach People-First Creativity.
From our strategic thinking, to the way we generate ideas and work with our clients, our starting point is real people living real lives in the real world. We’ll challenge you and urge you to keep it real. We’re here to deliver creative work that lives beyond the industry bubble. We love what we do. We’re Splendid.
Leverage Greggs brand fandom and seasonal product devotion to drive conversation and data collection for 2019's launch of the highly anticipated Festive Bake. Greggs was keen to get to know their audience more intimately and this was a perfect starting point.