Sandie Dilger's cultural "cliff notes" for brands

Business Objectives


In the face of cultural complexity, our cultural intelligence unit here at TBWA, Backslash, recently launched their 2023 Edges as a way to codify the chaos and map out a strategic blueprint for the future. Acting as her cultural “cliff notes”, our CSO, Sandie Dilger, shares her five key takeaways for brands as we look to start planning for 2024.