Trouble Maker was founded in 2019 as a full-service agency that brings a holistic approach to disruption. Disruption isn’t a stunt, it must live and breathe through every consumer touchpoint, from packaging to promotions, social posts to posters. We specialise in creating big, long-term ideas, that set brands up to stand-out against their competitors and become closer and more valuable, to consumers.
We know that being disruptive requires bravery. However, it has become easier to take the risk out of brave choices over time. Our process is built on live data provided by our team of data specialists, ensuring our bold choices are informed.
Peroni Nastro Azzurro spent years cementing itself as the world's most stylish beer. However, as the very nature of premium changes from exclusive to inclusive, how can we evolve the brand's positioning without risking its status as a super premium brand and product?
Leveraging Asahi Super Dry's sponsorship of City Football Group (including Manchester City FC) to help drive global fame for the beer brand and support breaking away from the perceptions of being a beer for consumption in Japanese restaurants.
To have premium category buyers choose Peroni Nastro Azzurro 0.0% by delivering the stylish & superior quality experience true to Peroni Nastro Azzurro, with Italian passion & flair - and 0.0% alcohol.
Task: Launch Asahi Super Dry 0.0% into the non-alcoholic beer category, worldwide. A category that was already so saturated with comms, immediate standout was key. We focused on the idea of 'Beyond Expected' and the product's unique flavour, rather than category messaging.
Launching a brand new hard seltzer brand in multiple markets by demonstrating its versatility and consumer appeal on a range of levels
Long-form content built to elevate brand positioning and perception with consumer interest and empathy in mind. A strong case for social at length being capable of capturing hearts and minds and driving insane levels of ROAS.
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