True

London www.trueagency.com

Disciplines

  • Advertising/Creative
  • Media planning & buying

About

OUR NAME IS OUR PHILOSOPHY

We are dedicated to the truth here. The true promise of a brand. The true potential of your market. The true human emotions that our advertising touches. Advertising doesn’t work unless we make meaningful contact with our audience’s hearts and minds. The most powerful way to do this is by unearthing human truths.
As the London office of BBN, the world’s largest B2B agency, we execute big ideas effectively in the world’s key markets. Our unique structure and specialist knowledge means we can work flexibly to the international needs of our clients. With 1,000+ people across our 32 agency locations, working across 23 B2B sectors, there isn’t much we don’t cover.



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New Work

Click Travel

By True

To communicate the smoothness of using Click Travel, we created ‘The World’s Smoothest Business Traveller’. Why is he the smoothest? Because with Click Travel, everything just clicks into place.