ROCKWOOL - 7 Strengths of Stone: Test Series

The Brief:

Bring ROCKWOOL’s corporate 7 Strengths of Stone positioning to life through a series of videos to drive awareness, brand affinity and engagement.

The Brief:

Bring ROCKWOOL’s corporate 7 Strengths of Stone positioning to life through a series of videos to drive awareness, brand affinity and engagement.

The Truth:

ROCKWOOL stone wool is a truly remarkable product. For our technical audience, seeing is believing. We simply needed to show the product in action in a way that would thrill, engage and excite.

The Idea:

Filmed at the ROCKWOOL Innovation factory, with real employees we devised a series of extreme product demonstrations that dramatised the capabilities of stone wool and brought the company’s Danish heritage and focus on continuous R&D and innovation to life - with a touch of wit thrown in for good measure.

1.8m
page engagements in 3 months with CTRs
717%
above industry average
5.5m
Facebook impressions
30.7%
post engagement rate
1435%
above industry average of 2%
326%
increase in unique website visits
400% uplift
average website visit up from 0.5 to 2.5 minutes
520% improvement
CPVs reduced from €0.31 to €0.05
29% video completion rate
on videos 1.5 – 2 mins in length
Best Brand Campaign
The Drum B2B Awards
Best Use of Creative
The Golden Bee Awards
Best B2B Content Marketing / Strategy
The Drum Content Awards

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ROCKWOOL - 7 Strengths of Stone: Test Series

ROCKWOOL launched a video advertising campaign across social media to drive brand fame through creative communications that bucked a category trend. The videos were distributed across social media with the aim of driving awareness, brand affinity and engagement.

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True Agency

+44 (0) 207 952 2129 richard@trueagency.com