CARLINGS - ADDRESS THE FUTURE
How do you reduce the environmental impact of fast fashion whilst still looking great in all your instagram photos?
20-35 in Key Nordic Markets (M/F)
The young generation today lives with the paradox of wanting to express their style and creativity and on the other hands also wanting to reduce the production waste that has a negative impact on the environment.
Therefore we needed satisfy the consumer mindset of only being seen online in the same clothes once and still being able to contribute to a healthier and less polluted world.
By doing so we enabled people to express themselves and look their best without having to fuel the fast fashion cycle and its negative impact on the environment.
+150 Article in press reach.
+17M SEK of total PR value.
Carlings - Address the Future
Carlings were supposed to secure traffic to their newly launched website and therefore briefed Virtue on a project to drive web traffic. What we did were to present them a pilot project to launch the world-first only digital clothing line - which won a Grand Prix at Cannes.