Q - THE GENDERLESS VOICE

CHALLENGE

This project was developed for and in collaboration with Copenhagen pride and were developed to help change and challenge the stereotyped view on gender.

AUDIENCE

The Tech world and the world of AI.

STRATEGY

The tech world is reinforcing outdated notions of gender in the way it presents AI voices. It gives us just two binary options to choose from. These voices tend to tell us that women serve and men direct. They live in our homes and shape our views in subtle but powerful ways. 

SOLUTION

In collaboration with CPH Pride, we created the world’s first truly gender-neutral voice assistant. It’s forcing a conversation in the sector about reinforcing stereotypes, moving us away from the binary. It’s ready to be used by the tech industry - read more on: www.thegenderlessvoice.com

RESULTS

+50K Shares.

6.7BN global Reach.

0$ Paid Media.



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Q - The Genderless Voice

In collaboration with CPH Pride, we created the world’s first truly gender-neutral voice assistant. It’s forcing a conversation in the sector about reinforcing stereotypes, moving us away from the binary. The project was honoured at Cannes Lions. www.genderlessvoice.com

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