Creating a car review that people actually want to watch.
Over 40 new electric cars entered the market in 2020. Most look like toys or ugly toys. Enter the Mazda MX-30: a car that speaks to a design language the electric industry has forgotten.
The MX-30, their first all-electric car, is the perfect car for those with an eye for design. We just had to find a way to reach this target group knowing that banging on about the tech features of the model wouldn’t resonate with them.
EVs don’t need to rely on futuristic design to get people excited about electric mobility.,
We decided to flip the traditional car review on its feet and bring up the design language the electric industry seemed to have forgotten.
Instead of tooting our own horn, we partnered up with next-gen designers Rachel Griffin and Wisse Trooster to speak for us in an MX-30 Design Review, the only product demonstration you’ve ever wanted to watch.
Mazda MX-30 - Giving product demonstrations a beautifully designed kick in the ass
Most electric cars look like toys or ugly toys. Enter the Mazda MX-30: a car that speaks to a design language the electric industry has forgotten. Instead of tooting its own horn, we let the experts speak for us, creating the only product demonstrations we’ve ever wanted to watch