To launch their new, larger, glassware in bars and restaurants across the UK and land more sales from consumers and the trade, we took the strong brand associations Pepsi has with music to create the kind of Music Festival experience we knew people were literally queuing up for, from Glastonbury to the Isle of Wight.
Using the distinctive assets of Pepsi and the defining elements of festivals, we created a series of digital, in-store POS and social assets, as well as VIP passes and wristbands (with unique prize codes).
Our creative visually championed the new larger, branded glasses and encouraged people to order a refreshing Pepsi - giving them the chance to “Go Large” and as the brand platform said “ live for now” with instant win prizes and big money can’t buy festival experiences.
Over 330, 000 people took part in the promotion (that’s 1 and 1/2 times the size of the Glastonbury festival crowd) leading to a 10 percent increase in sales for Pepsi over the period of the promotion.
- Over 330k
- target audience participation
- 10% increase
- in sales over campaign period
- 7:1 ROI